Alex Kusmanoff from RMIT University, Australia, and colleagues have recently published a journal article on how the framing of conservation messages influences citizen engagement. We find that conservation messages on environmental organisations' websites are biased towards environmental benefits.Surprisingly, this is the case even for market-based schemes that have the explicit objective of appealing to production-focussed landholders and those who are not already involved in conservation.
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Kusmanoff, A., Hardy, M., Fidler, F., Maffey, G., Raymond, C.M., Fitzsimons, J., Reed, M., and Bekessy, S. (in press). Framing the private land conservation conversation: Strategic framing of the benefits of conservation participation could increase landholder engagement. Environmental Science & Policy.